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Thanksgiving is giving retailers an early look at a new kind of holiday pressure. Instead of excitement building into Black Friday, many customers are arriving exhausted, overloaded, and far less tolerant of friction. This post examines why Thanksgiving has become the first true stress test of the season, how customer fatigue is reshaping holiday behavior, and what leading retailers are doing to simplify operations, clarify communication, and rebuild trust before December even begins.
After years of nonstop innovation, customers are choosing reliability over novelty. Discover why familiarity—not disruption—is driving brand loyalty in 2025.
Consumers still value convenience—but not at any cost. Discover how trust, sustainability, and responsibility are redefining what “easy” means in 2025.
Shoppers don’t just buy products—they buy clarity. Learn why checkout transparency has become the biggest driver of trust, loyalty, and repeat sales.